by Kaylee Mueller | Jul 12, 2023 | Advertising, Platforms, Small Business, Strategy, Uncategorized
Social media is flooded with thousands of influencers. Influencers will create content that allows their audience to feel connected to them. They’ll take them shopping, decorate their house, ask for their opinion, or tell them a story as if they were on facetime...
by Mary Holm | May 24, 2023 | Advertising, Podcasts, Strategy, Uncategorized, Video
As the internet has become more accessible, influencers and creators have taken over the marketing industry. People used to primarily trust the integrity of people’s opinions and thoughts through word of mouth and the influencer market is a global extension of ‘word...
by Kaylee Mueller | May 17, 2023 | Advertising, Instagram, Platforms, Strategy, Uncategorized
-Instagram and Purchase Conversion- Through a survey of 276 people and a series of interviews, we set out to investigate the correlation between Instagram usage and app purchases. Our survey focused on consumers between the ages of 18-25. In our findings, 68% reported...
by Mary Schettler | Mar 23, 2023 | Branding, Mediums, Uncategorized
In this increasingly digital world, businesses need a social media presence. However, you can’t create compelling social media content without having a target audience. Defining a target audience involves finding your audience, creating a persona, learning to engage...
by Laura Pannhoff | Mar 3, 2023 | Uncategorized
Twenty years ago, it would have been hard to imagine this current internet age. It has changed so many aspects of our lives. As the internet became more accessible to more people, the creator’s economy came into effect. Anyone with access to the internet has...
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