by Kaylee Mueller | Jul 12, 2023 | Advertising, Platforms, Small Business, Strategy, Uncategorized
Social media is flooded with thousands of influencers. Influencers will create content that allows their audience to feel connected to them. They’ll take them shopping, decorate their house, ask for their opinion, or tell them a story as if they were on facetime...
by Kaylee Mueller | May 17, 2023 | Advertising, Instagram, Platforms, Strategy, Uncategorized
-Instagram and Purchase Conversion- Through a survey of 276 people and a series of interviews, we set out to investigate the correlation between Instagram usage and app purchases. Our survey focused on consumers between the ages of 18-25. In our findings, 68% reported...
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