by Conner Ferney | Dec 6, 2023 | Advertising, Facebook, Instagram
Retargeting campaigns are a powerful marketing tool that can be used to reach out to potential customers who have previously interacted with your brand or website. According to ComScore, retargeted ads led to a 1046% increase in branded search and a 726% lift in...
by Kaylee Mueller | Jul 12, 2023 | Advertising, Platforms, Small Business, Strategy, Uncategorized
Social media is flooded with thousands of influencers. Influencers will create content that allows their audience to feel connected to them. They’ll take them shopping, decorate their house, ask for their opinion, or tell them a story as if they were on facetime...
by Mary Holm | May 24, 2023 | Advertising, Podcasts, Strategy, Uncategorized, Video
As the internet has become more accessible, influencers and creators have taken over the marketing industry. People used to primarily trust the integrity of people’s opinions and thoughts through word of mouth and the influencer market is a global extension of ‘word...
by Kaylee Mueller | May 17, 2023 | Advertising, Instagram, Platforms, Strategy, Uncategorized
-Instagram and Purchase Conversion- Through a survey of 276 people and a series of interviews, we set out to investigate the correlation between Instagram usage and app purchases. Our survey focused on consumers between the ages of 18-25. In our findings, 68% reported...
by Olivia Hohl | Mar 22, 2023 | Advertising, Branding, Content Creation, Platforms, Strategy
Introduction to All Things Trending Video of all things trending Don’t want to watch? Here is the transcript! Macee: Hi there! I’m Macee Alli: I’m Alli Renae: I’m Renae Elli: I’m Elli Bailey: I’m Bailey and welcome to T...
by mcavoy97 | Jun 24, 2022 | Advertising, Audio, Branding, Content Creation, Platforms, Small Business, Strategy
Have you ever wondered what makes music go viral on social media? Believe it or not, there is a reason for the madness. Social media is ever changing, but through the rise and fall of many platforms, music always finds a place to be heard. We want to help you...
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