The importance of research is known to any good scientist. We also do
research in our lives, such as when we buy different types of the same
product to see which one we like the best. What we may not realize is how
important research is to every brand, not just scientific companies. When
creating content for your brand you need to understand why research is
important, how to utilize existing research, and how to use your own research.
Knowing these three things will ensure that you create content that is on
brand and useful to your audience.

WHY IS RESEARCH IMPORTANT?

First, let’s talk about why research is important.
Research is the lifeblood of a lot of content creation, mostly for two main
reasons:
● It creates a factual foundation for content
● Allows consumers and creators to make informed decisions

The main beauty of research space content is that it gives your work
validity. Search engines such as Google, they really tend to favor content that’s
created based on well-informed research. SEO goes up as you use
more research when you have more backlinks. As you’re connecting to other
really solid research, you’re going to go up in ranking.

With well grounded research, you’re going to be able to change
perspective and understanding. A lot of time we think about buying
decisions. Those come from research. A lot of people make decisions because
they looked at Amazon reviews, so that’s definitely important.

There’s a huge difference between being fifth on the list, and being first. And research
makes that difference. It’s important to know that a creator makes content
that they want, but a well-informed creators -a creator that’s done their
research – makes content that their audience needs. Any YouTube channel
knows this. For example, you can look at a lot of the beauty gurus of YouTube
where they’re creating content that a lot of people give them hate for on the
internet, but their audiences love it.

James Charles released a video using kids’ makeup. His audience is mostly tweens, teens and young adults,
He was using kids’ makeup, and it gathered tons of views. That’s a creator
that’s done their research. You want to target the right
marketplace with your content, and he does it.

Research Pushes you in the right Direction

Our second point that you need to be able to make an educated decision on where to invest your resources. You don’t want to be making content and spending money on photos and videos that is not going
to resonate with your audience. Imagine how much money it costs to
go out and get a camera and a computer that’s not just a laptop right and
that’s just your basic stuff. Especially for small businesses as you’re getting
started. And you’ll be outside hiring most of the time because not everyone
has those skill sets. You need to make your time worth it and your resources.

Do I want a photographer or videographer? If my audience tends to want
video more, I need to do video. So definitely don’t jump in headfirst. Do your research. An educated content
creator is an impactful content creator. Without research content is simply
opinion.

A researcher, Takeo, mentioned that it is believed that over 2.5 quintillion
bytes of data is created every day, and that number is only increasing. So
that’s a lot of data that you’ve got to know, to go through. And if you’re not
going through data regularly, you’re not going to have the data you need to
create important, informed, unique content. Now that brings us to another
point about unique content… How important it is to have unique content.

(To learn more about why research is important visit:
https://www.takeo.ai/can-you-guess-how-much-data-is-generated-every-day/ )

HOW TO ANALYZE USING EXISTING RESEARCH

One of the most important things to keep in mind when using other sources
on the Internet is to use as many sources as possible.
These sources can include but are not limited to:

• ● Google Trends
• ● Google Analytics
• ● Other blog posts
• ● YouTube videos
• ● Influencer content

We are going to show you how you can use this source to learn more about the
topic that you’re looking into and how you can make your own research more
unique.

Google Trends Example

So let’s say you are using Google Trends. For example, you are going to write an article about home
decor. You would type home decor in the search. And the
first thing that’s going to pop up is the interest over time. This is a great
resource because you can track the last year and see what times of the year
the content was more popular, or the search term, home decor was most popular.

Let’s say you can see November was the peak of
time when people were searching about home decor.
This can be helpful, depending on when you’re writing your content. You can
also see the trend of kind of the direction of where this search term is going.
Another cool thing about Google Trends is you can come down it’ll
show you what areas of the United States have the most inquiries about
home decor. So let’s say, you can look at a top one – South Carolina. It looks
like South Carolina is the top region that is interested in home decor. You can
also go over here where it says sub-region and you can filter it by city. It looks
like Memphis, Tennessee has the highest search interest. This can be a
really useful tool also to figure out. You can look at your own area and figure
out what kind of numbers you’re looking at as far as people interested in your
topic.
You can see related topics that are rising or the top topics, and you
can also see what related things people have searched for.

How Does This Help?

Through this research, you can see “Okay it looks like a lot of people are
searching for Ottomans, and comforters, well let’s see what I can do with that
research and what kind of things I want to focus my content on.” Or you can
see that a related query is black-owned home decor. So you can say okay I’m
going to write an article about black-owned businesses that sell home decor
or things of that sort. So, this is a great tool that you can use to enhance your
research and to learn more about what is trending and what kinds of things
people will be interested in reading about or learning about through your
content.

To learn more about analyzing existing research visit:
https://digitalmarketinginstitute.com/blog/the-beginners-guide-to-evergreen
-content#:~:text=What%20is%20Evergreen%20Content%3F,disappear%20afte
r%20you%20publish%20it.

CREATING YOUR OWN RESEARCH

Creating unique research is important for any industry, especially in this day
and age when social media can be so beneficial, and is used day to day by
almost everyone.
By doing research, we can learn so much about our competitors and how we
can then implement what we’ve learned to our own company.
We want to start by really emphasizing that we shouldn’t be looking at our
competition in a way of copying it. We have to be authentic and true to
ourselves. And when we overanalyze our competitions work, we’ve returned
to send a copy of it. And that’s not what we want to do at all. We need to look
at them as more of a tool and insight from us to learn from when doing our
research, we can learn which of our competitors, our target audience looks to
the most, whether that’s information options, or even purchases. With that
we can then know what’s trending in our industry, by the eye of the buyer,
what they’re being successful for and how it’s turning out for them.

Analyze the Market

Another thing that we can find while researching is who
makes up our market and what challenges those people have. We should be
meeting those challenges with real solutions. Providing advice and tips will
always reach much more people than any other information. Addressing
these challenges that they may be facing with real and helpful solutions will
go so much further in the long run. We can also learn what influences the
purchases, and conversations amongst our target audience.

By doing this, we can know so much more about who these people are and how we can then
connect to them.

Highlight Unique Qualities

We should also have a unique selling point. Simply highlight the factors that make your business and company unique and why people should turn to you for specific things. This will create
success for you in the long run.
Throughout our research, we should also learn where our target audience and
current customers conduct their product and service research. Knowing
where they’re turning to, will help us, we can use that information as insight
on how we should be reaching out to them. Being in with the trends is just as
important. But there’s so many other ways that you can be trendy, while also
standing out and being different.

Avoid Plagiarism

You never want to copy someone’s work. And a lot of the
trends seem to be doing that these days. But we don’t want to take
someone’s work and just do it a little bit differently. We want to take their
work, analyze why it’s successful for them, and then use that information and
make our own work successful for us by using our own work, it will get us so
much further, and also help your audience to be able to connect to you
better. You don’t want to just be copy and pasting something else. No one
wants that, they want you to be authentic and true. We should give
everything our own sight, whether it’s through our graphics, writing, or just
overall aesthetic. Everything must be customizable to what we like and what
we want to see.

Pay Attention to the Competition

While researching, we can also specifically
look up our competitors in our field. This will help us by giving us a better
understanding of their goals. And we can then base some of ours around
them. Understanding how other people are succeeding in their ways will help
us to build up our company and help the successful to our target audience.
We should be assessing the market to identify both key players on the rise
that could be threat of new entrants, threats of substitute products or
services, bargaining power of customers, bargaining power of suppliers, and
competitive rivalry.

These considerations take a look into the market and the entire competitive
landscape that is out there. By considering both key players and other
potential threats will be so much better prepared to compete long term we
should be analyzing our competition strengths and weaknesses. And by
doing this, it’ll provide us with an understanding and new insight. We should
try viewing our competitors as less of a problem to overcome or an obstacle
to figure out and more of a resource to gain from, they can provide us with so
much more insight than anywhere else understand their fault as well as it
arises, we can infer what we must do when we look at this information and
analyze it in our own eyes. By doing this, it can make our company stand out
and make it successful.

Test Previously Done Research

One other thing to look at is test previously
done research. This can be research done by again, companies in your field,
and looking at how they’re doing with what they know or perform your own
research. Testing previously done research can be so important in finding
effective ways to do your own.
However, sometimes pre-existing research isn’t always the most effective.
Just like with science, we must be constantly updating our research to receive
accurate and current results. If you’re doing the same old types of market
research speaking to the same old people and doing the same old surveys
you’re already behind. Once a study has been conducted, researchers might
be interested in determining that if it holds true in other settings or for other
populations.

In other cases, scientists may want to replicate the experiment to further
demonstrate the results. Out of 100 experiments in question 61% cannot be
replicated with original results. Of the original studies. 97% of the findings
were deemed statistically significant, and only 36% of the replicated studies
were able to obtain statistically significant results. This project author
suggests that there are three potential reasons why the original findings
cannot be replicated. One, the original results were false positive to the
replicated results were false negative, or three. Both studies were correct but
different due to unknown differences in experimental conditions or
mythologies. This study demonstrates that using pre-existing research isn’t
always effective, especially for what you are working for. It’s most important
that you perform your own research and form your own conclusions.

Trial and Error

It’s not going to hurt to fail a couple of times as long as you keep trying, and
in the end work hard to succeed. We also have so many resources all around
us, especially on social media, reach out to influencers and other marketers
and see what’s working for them and what’s not taken into consideration
with what they have to say and work on it for your company.
Again, we want to reiterate that we should never overanalyze our
competition, it can lead to copying them and has an adverse effect on us
finding our own unique style for our company. It’s never a good thing to copy
and paste someone else’s work especially when you’re in such a competitive
field. You should be making everything authentic and true to you and your
company. Being authentic will get you so much further than just copying
what other people are doing, whether it’s making them successful or not

.
To learn more about creating your own research visit:
https://www.verywellmind.com/what-is-replication-2795802
https://fuelcycle.com/blog/market-testing/
https://www.typeform.com/surveys/types-of-market-research/
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3651832/
https://www.singlegrain.com/blog-posts/blogging/how-to-write-data-driven-p
osts/
https://blog.marketresearch.com/four-ways-to-use-market-research-to-size-u
p-your-competition

CONCLUSION

Having a factual foundation as your base while creating content can improve
not only the quality of what you are producing, but also the longevity.
Well-researched content will attract your target audience and help you reach
your brand’s goals. It’s important to ensure that you cite your sources as that
can also establish your brand as trustworthy. Be sure to incorporate existing
research and research you do yourself as it can help you stand out among the
many brands that are vying for your audience’s attention.

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